Vivo Musique Internationale
A Boutique Cultural Strategy & Artist Leadership House
Music Production, Promotion, International Projects & Cultural Initiatives;
Boutique by design. International by nature.
Founded and directed by Glenda Rush
Senior Music Industry Strategist · Cultural Producer · Educator
The Accidental Publicist & Artist Manager — Chapter 3
A career shaped by practice, evolved into cultural leadership
Vivo Musique Internationale is a boutique cultural strategy and music production and promotion house working internationally across jazz, global, and culturally rooted music. Led by senior strategist and cultural producer Glenda Rush, the company supports artists, labels, institutions, and partners through long-term vision, artist-centered leadership, and carefully designed international projects.
Rooted in over four decades of professional experience across Canada’s cultural and entertainment sectors, Vivo Musique Internationale operates at the intersection of artistic excellence, strategic communication, and cultural responsibility. Its work emphasizes sustainability, respect for artistic identity, and meaningful engagement over volume-driven or transactional models.
Extending this work into the nonprofit sphere, Vivo Musique Internationale is the founding platform and strategic partner of The Golda Musique Foundation & Centre, dedicated to cultural, humanitarian, environmental, and community-focused initiatives that place music at the heart of meaningful social impact.