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 V I V O  M U S I Q U E  I N T E R N A T I O N A L E 
M O N T R É A L -  Q U É B E C - C A N A D A

Working with unique and acclaimed artists, companies and projects.
With a special focus on multicultural communities in Canada and international projects from abroad. 

Services in English, French, Spanish and more, as we will love to learn to speak yours 

"Glenda is a tireless advocate for artistry - she excels at communicating the excitement and vitality of creative music to audiences everywhere." - Darcy James Argue  

Award “Manager of the Year” - Latin Awards Canada, 2018 & 2016 

VIVO MUSIQUE INTERNATIONALE is a Montreal, Quebec, Canada based music company dedicated to working with music artists and companies with a focus on jazz, world and Latin-tropical genres of music, communities, companies and diverse projects - some already established with international profile and activities, and others who are undiscovered gems. Vivo Musique Internationale’s founder-principale Glenda Marlene Ruch (known as Glenda Rush) takes a creative and personalized approach towards achieving individual and/or company objectives and for presenting the diverse Canadian talents. Working in English, French and Spanish languages and more whenever possible. 

VivoPR Media Relations Agency:  Mainly in the areas of music and entertainment and in other industries such as law, science, and education. Glenda is a publicist who has worked on national PR campaigns with companies such as Naxos of Canada Ltd. for their jazz and world music repertoire (since 2011 and includes some of the world’s high profile labels and artists such as ARC Music, Effendi Records (Alain Bedard, Rafael Zaldivar, François Bourassa are some prolific artists),  Darcy James Argue (New Amsterdam label),  and other projects with Spectra Musique (Susie Arioli album launches), Christine & Ingrid Jensen, Violins of Hope, Nanette Workman, The Montreal International Jazz Festival and Bergman & Associates Law Firm to name some of more. Emphasis is on individuality and unique aspects of the project for an outside of the box approach to media relations. With an extensive contact list that includes multi-lingual and multicultural media, individuals, companies and social media strategies.  Also offers general marketing services, media training, video, film, theatrical planning and presentations- creative direction, concept and story creation. 

Vivo Musique, Record Label & Artist Management: Founded in 2013 and dedicated to presenting Canadian-international artists and their original works of music. Launched the album Enamorarse en la playa by the Latin music orchestra, Rafael & Energía Dominicana, led by Rafael, a Montreal based, Dominican Republic born Latin music singer, songwriter and bandleader. The album was initially FACTOR (Foundation Assisting Canadian Talent on Recordings) funded and then launched globally in 2017 on the renowned and historic world music label, ARC Music Ltd. UK. The album so far has received high critical acclaim that includes a 4 x star review in SONGLINES Magazine UK, and in Le Journal de Montréal. Rafael, a recent Permanent Resident of Canada received the first ever award for “Merengue of the Year” from Latin Awards Canada for his composition “Tirando duro”.  In 2018 Rafael & Energía Dominicana launched his career as a solo artist in the Dominican Republic with performances at the Embassy of Canada in the Dominican Republic; he returned again in 2019 for a 4 x city media tour/performances/video shoot and performed live with full orchestra on some of the country’s most popular television programs.  

Exclusive Artist Management for music artists and professional personalities. A partnership approach for general career management, representation, bookings, overall development, marketing, media relations and promotion. 


About Glenda Marlene Ruch (also known as Glenda Rush): Founder and principale of Vivo Musique Internationale based in Montreal, Quebec, Canada. She is a native Montrealer whose formative music industry background includes working at Canadian record companies in Toronto such as PolyGram Records of Canada in the Classics & Jazz division, Warner Music Canada in International Marketing, and Universal Music Canada/Verve Music Group, where she was a National Jazz Publicist with an additional focus on developing Latin music and world music product in Canada. Glenda founded Vivo Musique Internationale based on a natural evolution of working on independent projects with Canadian- Latin music artists and jazz repertoire projects in bookings, production, media relations, artist development and promotion. Her work encompasses management, publicity and production as well as creative direction for artists. She received the award “Manager of the Year” from the Latin Awards Canada in 2018 and 2016 in recognition for her work with Latin-Dominican-Tropical artist/orchestra Rafael & Energía Dominicana. Glenda got her start in the music and entertainment industry as a musician/bass player/guitar player and as a theatre student/actress in Montreal. She has a B.A. Honours from the Theatre Department at York University in Toronto, Ontario and an Attestation de spécialisation professionnelle/Business Marketing from the Ministère de l’éducation du loisir et du sport in Montreal, Quebec. Since 2007, Glenda has been working as a teacher with the Audio Recording Technology program at Vanier College-CEGEP in Montreal where she leads seminars in career development, industry exploration, music promotion & marketing. She is a member of ACTRA and SOCAN in Canada.